Yogender Kumar
Managing Partner, Ascendia Prime
Yogender Kumar is Managing Partner at Ascendia Prime, a performance marketing and growth partner based in Erith, UK. He builds affiliate, CPA, programmatic and lead generation programmes for brands in retail and fashion, travel, fintech, consumer tech, cybersecurity and telecoms. He works across the UK, Europe, the Middle East, North America and Asia.
Day to day, he looks after a network of more than 17,000 UK and global affiliates and publishers. Every campaign runs on one rule: advertisers pay CPA on validated transactions only, and there are no network fees.
He writes about performance marketing, adtech innovation and AI in advertising. His focus is practical: what works, what is hype, and where newer channels such as connected TV and DSP-based programmatic buying belong in a brand's budget.
Writes about
- Affiliate marketing and CPA
- Programmatic and DSP buying
- Connected TV advertising
- Lead generation
- Adtech innovation
- AI in advertising
Articles by Yogender
4 October 2026
How We Caught 200 Invalid Leads on an £8 CPL Campaign
A UK home-services publisher doubled its lead volume in a week while contactability fell from 60% to 35%. How we found 200 invalid leads and restarted safely.
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30 September 2026
Connected TV Advertising Explained: A Practical Guide for Brands
What connected TV advertising is, how it's bought, what a first test looks like, and how to measure it when nobody clicks on a TV ad.
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27 September 2026
CPA vs CPL vs CPS vs CPC: How to Choose a Performance Pricing Model
CPA, CPL, CPS, CPC or hybrid? What each pricing model means, who carries the risk, and how to pick the one that fits your margins and sales cycle.
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27 September 2026
Affiliate Fraud and Traffic Quality: How to Spot Bad Traffic Early
Fake leads, cookie stuffing and brand bidding drain affiliate budgets. A real lead-quality case, the warning signs to watch and the controls that work.
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27 September 2026
What Is Programmatic Advertising and How Does a DSP Work?
A plain-English guide to programmatic advertising and DSPs, built around a real placement review: how the buying works, targeting, costs and brand safety.
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27 September 2026
Affiliate Marketing for Advertisers: How to Launch and Scale a Programme
How affiliate marketing works for brands: setting commissions, choosing publishers and growing a programme without paying for sales you'd have made anyway.
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27 September 2026
What Is Performance Marketing? A Practical Guide for Growing Brands
Performance marketing means paying for results, not reach. What it is, the channels it covers, the numbers to watch and how to start without wasting budget.
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27 September 2026
How to Reduce Your Cost Per Acquisition: 12 Proven Tactics
A rising CPA is rarely down to one thing. Twelve practical ways to pay less for every customer, from fixing tracking to better landing pages and budgets.
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27 September 2026
Retargeting vs Remarketing: What's the Difference and When to Use Each
Retargeting and remarketing both win back interested visitors, but work differently. The difference, the main types, and how to use each well and privately.
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